Friday, November 9, 2007

A Vera Wang honeymoon

Vera Wang's name has become synonymous with wedding gowns, so why not extend the Vera Wang experience into the honeymoon? Most people realize that her designs go much further than wedding dresses, spanning everything from fashion to china to mattresses. But her name is also on an exclusive hotel suite at the Halekulani Hotel in Honolulu, Oahu, Hawaii.
The marketing and branding genius of this suite impresses me so much. First of all, though it's not labeled a "honeymoon" suite, putting her name, so popular with brides, on a hotel in one of the top honeymoon destinations was the right decision. Also, the suite creates a total Vera Wang experience--the ultimate goal of any branding program.

So if you stay in the Vera Wang Suite, what do you get? A gorgeous getaway with views of the Pacific Ocean, Waikiki Beach and Diamond Head. Vera Wang designed the suite herself, combining products from her home, bath, gift and accessories lines with unique Hawaiian furniture.

Beyond that, you'll even get to indulge in some of Vera Wang's personal favorites, like watching a film from her "Vera's favorites" movie library or sipping on a cocktail from the specialty menu she helped create.

The full list of amenities rivals any luxury suite, with a welcome gift, private butler service, in-room fine dining and more. In true Hawaii-style, you'll even receive a surfing lesson. Certainly, this is the place to stay for a relaxing, pampered honeymoon.

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